欢迎来到Marketing 2 Seniors,我的名字是Diane Masson,这个网站是为老年生活专业人士提供的。

我已经在四个不同的州填满了持续护理退休社区、独立生活、辅助生活、记忆护理、熟练护理和新发展项目超过16年。

这本名为《高级住房营新利体育怎么样销》(Senior Housing Marketing)的书,有12条提高入住率的秘诀,在亚马逊网站(Amazon.com)上拥有五星评级。

2老年人销售按钮

来吧,加入我的博客来获取销售技巧和建议。然后考虑一下,我的书最适合你、销售团队还是你的整个运营团队。你可以了解更多关于这本书的信息,并在亚马逊上订购……祝你100%入住率!

营销2老年人通讯:帮助老年人住房专业人士达到充分占用!新利体育怎么样
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营销2老年人博客

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老年人和戴口罩的销售人员

老年人和戴口罩的销售人员

几乎每个人在公共场合都戴着面具。躲在假扮的外表后面,假装我们拥有一切,这可能会让人精疲力尽。我每天都会遇到老年人和销售人员,他们看起来很镇定,很优雅,但他们内心却很害怕。许多老年人和销售人员已经失去了真实可信的能力。他们努力制造一切都好的错觉,因为他们害怕暴露自己的脆弱性。老年人每天走进退休社区,宣布他或她很好,“还没有准备好”搬到老年人住房。如果你能摘下面具,你可能会看到一个惊恐的老人,他知道自己的记忆正在衰退,最近在车里发生了一起小车祸,或者只是非常孤独。这就是为什么他们正在探索老年人的住房选择。是你吗?销售人员可能正在处理一个愤怒的十几岁的女儿、一个新生婴儿或生病的父母。他们不得不把心碎的心留在车里,带着幸福的面具去上班。是你吗?这里有三个最常见的面具:我很好的面具:当你心碎的时候,你微笑着说一切都很好。看起来你拥有一切,但你可能会感到内心迷失。藏起来更安全,因为人们期待它。性能掩码:您有“待办事项”列表。你保持着疯狂的步伐。如果你停止表演,那么你就一文不值了。你要重视和计算。“我不在乎”面具:你。。。新利体育怎么样
3只鸡,3只猫,2罐鱼和1个老年人搬进来??

3只鸡,3只猫,2罐鱼和1个老年人搬进来??

你会建一个鸡笼让老年人搬进你的退休社区吗?养鸡是允许的吗?为了让老年人搬进来,你的老年生活社区会承诺什么?你的退休社区允许每个老人养多少只猫?你会增加它吗?你愿意带上两箱100加仑的鱼吗?一个鱼缸里有大锦鲤和其他淡水巴拉鲨。一位未来的老年居民说:“我仍然保持理智,不想离开我的动物。”“管理员答应过我,他会带走我所有的宠物,如果我死了,他会让我所有的宝贝鸡和他一起住在他家。他喜欢我的鸡。” This senior is waiting for a two-bedroom apartment to become available, but she has still not decided to actually move. Her family and friends (I am one of them) have been encouraging her to make a move for two years. She currently lives alone in a two-story home with a caregiver who helps several days a week. Who knows how many years my senior friend has left? I don’t know. What I do know is that my friend would thrive in a retirement community with live music and weekly entertainment. She used to be very active with dozens of friends and now she is isolated in her home with early dementia and a lack of mobility. My senior friend comes to life over a lunch or dinner conversation. I told her that she could have social connectivity everyday if she moved into...
Un-engaged在工作吗?只有30.5%的人在充电。

Un-engaged在工作吗?只有30.5%的人在充电。

你的盔甲上有裂缝吗?你是否生活空虚,没有任何东西留给你的家人或工作?也许你是一个全职或兼职的照顾年迈父母或老年痴呆症患者的人?也许你正处于老年生活用品销售低迷期?除非你先照顾好自己,否则你无法帮助别人或提高工作效率。在当下寻找快乐。你可能正在经历一段可怕的时期。也许你的父母或者你的老年病人快死了。也许你的女儿或儿子有健康问题或学校的创伤。可能你刚刚得知,有人计划搬进你的退休社区,但他/她改变了主意。 It may have been the one you needed to hit your sales goal this month. Sigh…they are going to stay home and wait for a crisis. You start asking why over and over. Don’t become jaded and harden yourself with a giant wall to protect your emotions. It’s mentally checking out and called un-engagement. Your family, senior prospective residents and coworkers can feel your wall. If you work in senior living sales, we can’t help every senior. Only the ones who choose to plan ahead. Do you feel overwhelmed with what’s happening in your personal life? Is your lack of sales getting you down? Well it’s time to go find your rainbow. Are you wondering how to get started? Feed your mind with positive thoughts. Schedule time to heal yourself! 10 Recharging Tips: Go to a live concert, stand in your shower or drive down the road singing at the...
“我们卖了一半!””——认真呢?

“我们卖了一半!””——认真呢?

如果一个高级销售人员或其他人对你说:“我们的产品已经卖了一半了。”你会首先想到什么?我打赌,这不会让你现在就采取行动。昨天晚上,当我考虑买即兴表演的喜剧票时,我询问是否已经卖完了。售货员透露说:“我们卖了一半。买到票应该不成问题。我们真的很惊讶,在比赛前两天门票只卖了一半。”我想,哦,这个喜剧演员没有我想的那么受欢迎。我要等着买票。事实上,我对销售人员没有为一部著名的漫画创造紧迫感感到失望。我很震惊,她会如此大胆地出现,我沮丧地走开了。 I told her that I would come back later and did. But I decided to not buy the tickets, because apparently I could just show up in a couple of days and buy the tickets on the day of the event. Her over sharing will continue to affect sales until a manager catches it. The comedy club sales person over shared. What could she have said instead? “Gosh, let me check, I might be able to get you some tickets. It’s very unusual to have this comic coming to our location. How many tickets would you like?” I would have bought the tickets instantly. Remember that famous Beanie Baby craze of the 1980’s? It was all about urgency for stuffed toys. Yes, I am the proud owner of 100 Ty bears and still...
在一周内实现5个销售的5个技巧

在一周内实现5个销售的5个技巧

一周内在一个持续护理退休社区(CCRC)进行五次销售!你和你的团队达到这些数字了吗?怎么可能呢?这里有几条建议:举办一次销售静修,以感谢您的老年生活销售团队,并让他们感到自己受到重视。你有没有花时间做这件事,或者你太忙了以至于不能“浪费”一天的工作?这可能是最重要的一天,以改善销售团队的态度,并扭转您的入住率。我们的务虚会侧重于设定个人销售目标,建立自尊和信心。每个销售人员都因其2014年的成就而获得认可。这次撤退创造了两种能量:个人能量和团队能量。这种能量发展成动力。您是否制定了一个营销计划,定期为您的老年生活社区招收新人?你的团队是否会在第二天召回每一次巡演,即使他们说“我还没准备好”?您的整个运营团队是否关注客人和潜在居民的第一印象?您的居民是否100%满意,并与潜在居民分享他们的热情?关注这五个技巧,关注2015年入住率的增长。Diane Twohy Masson是《高级住宅营销——如何提高入住率和入住率》一书的作者,该书可在Amazon.com上获得5星级评级。这本书是乔治梅森大学市场营销课程的一部分。在这本书中,作者开发了一种销售和营销方法,有12个关键点,以帮助老年生活提供者提高入住率。“您的高级住房选择”将很快登陆亚马逊网站。。。。新利体育怎么样
2015年成功销售的5个目标设定技巧

2015年成功销售的5个目标设定技巧

你准备好迎接高入住率的新年了吗?你达到2014年的销售和入住率目标了吗?如果你有,恭喜你。如果你没有,那就划清界限,从2015年开始。以下是给你和你的高级销售团队的5个目标设定建议:先和你自己开个目标会议,然后和你的老板开个会议。预算入住率是多少?你的数据库中有足够的客流量和线索来产生你需要的销售吗?你是否应该创造一些活动来引入新面孔?你对你的老年生活社区的第一印象感到自豪吗?你的竞争对手在做什么? Have a plan to differentiate yourself from them. Remember, no negative… Determine your “A,” “B,” and “C” players (the definition of “A,” “B,” and “C” players is HERE) and what each of their sales goals will be. Meet individually with each of your sales people. “A” players will automatically believe they can hit the 2015 goal. “B” players will believe after you individually coach and believe in him or her. “C” players will usually whine or complain about the goals. (Your coaching may turn them around or you may need to let them go if they don’t want to WORK to hit the goals.) Have a kick off meeting for the New Year or a marketing retreat. Acknowledge ALL good and great sales performance from 2014. Your “A” people will love the recognition. “B” people will be proud of their accomplishments. Everyone will thrive in this format and feel supported in achieving their personal and team sales goals for...
度过艰难时期

度过艰难时期

销售给我们每个人不断的拒绝。一个坚强的人要克服18个“不”,才能得到两个“是”。有些人天生就有能力度过艰难时期,而有些人却没有。当你达到或超过销售占用率目标时,生活是美好的。错过销售目标可能是痛苦和痛苦的。你会被解雇吗?你该如何重新回到销售的正轨,并开始提升自尊心呢?练习自言自语。让那盘带子在你脑海里以积极的方式播放。如果你不能停止你内心的消极喋喋不休,尝试第二步。 Listen to positive sales CDs or tapes on your way to and from work. Zig Zigler, Tom Hopkins and Brian Tracy are always great choices to boost your spirits and inspire you with sales ideas. Make a decision to be grateful. Think of five things in your life that you are thankful for each morning. Find an encouraging mentor to be your cheerleader several times per week. Pray to find joy in helping a senior today. You can improve the life of a senior who is isolated in his or her home. Read a 25 second poem and get an instant attitude adjustment here. What have you done to turn your attitude positive? Will you share your tips in the comments so others can benefit? Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method...
破坏兄弟姐妹/孩子吗?

破坏兄弟姐妹/孩子吗?

你们中有多少人遇到过需要进入老年生活社区的老年人?也许她是孤独的,没有营养的饮食,不再开车,或者渴望与志趣相好的老年人建立社交联系。对老年人来说,选择公寓和付定金只差一次。一个女儿已经同意她的妈妈需要你们社区的支持,她已经因为帮助她的妈妈而精神疲惫。儿子/兄弟要进城来了,他们想让他同意这一举动。突然,长辈和女儿对你变得沉默寡言。这个家庭没有出现在你的退休社区的预定行程中。你联系他们的电话无人接听。发生了什么事?他们还好吗? Did something happen and maybe the senior is in the hospital? Most likely the son came into town and sabotaged the deal. “Mom is fine. She does not need to move into an old folks home. It is too expensive. Just keep helping her sis.” Maybe this son is in denial or maybe he is worried that mom might drain his inheritance. Either way, it is a sad circumstance for the mom who will lose out on a better quality of life and the sister who is tired of taking care of mom while raising her own children. What can you do? How can you handle this situation in the best possible light? Here is my suggestion: Next time, prepare the mom and sister for the brother’s visit. I would say, “I would love for your...
老年住房市场营销的新电子书新利体育怎么样

老年住房市场营销的新电子书新利体育怎么样

新的电子书“老年住房营销-如何增加你的入住率和保持满。”新利体育怎么样被亚马逊编辑评为2014年最好的书之一!“黛安的书是老年住房行业的重要资源。新利体育怎么样它包含提示和建议,以帮助新手,以及有经验的营销人员,建立或维持人口普查。它也是执行董事或行政人员在管理营销职能时使用的极好的指南。——克里斯·麦肯齐(Chris McKenzie),多地点CCRC组织营销、公关和传播副总裁。新利体育怎么样戴安实用的、相关的策略和战术是任何想了解如何在他们的社区最好地填补和保持满住的资深住房专业人士必须阅读的材料。新利体育怎么样以积极和直接的方式呈现,这本书充满了直接从前线传递的有用信息。——Richard M. Mazza,高级住新利体育怎么样房顾问,开发和金融专业人士;这是一本对非盈利和营利性高级住房组织都有用的指南,包括清单、想法和必要元素的提醒,所有优秀的经理和销售人员都需要有效地填补老年住宅和公寓。新利体育怎么样黛安的技术能立竿见影。” —Thomas Becker, retired CEO & President of Pacific Retirement Services There are 14 more testimonials on Amazon. If this book has helped you or your organization, please share your experience on Amazon or in the comment section below. Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com...
机关枪vs互动销售方法

机关枪vs互动销售方法

你的老年生活销售风格是什么?你是像机关枪一样发射关于退休社区的信息,还是与未来的居民有一种更柔和的互动方式?一个机枪高级销售人员的想法:向潜在客户提供我所在社区的所有信息非常重要,这样他们才能做出一个好的决定。我想帮助他们尽快搬进来。我在社区进行了一次有趣的旅行。我想强调一下我们社区中最受欢迎的地区。我想让他们尝尝我们的食物,然后搬进来。潜在客户很忙,所以我必须尽快把所有关键信息都说出来。我不知道为什么我没有得到更多的销售,我要求每个人的押金。互动式老年生活销售人员如何思考:他们今天走进我的社区的原因是什么?我真的对客户感兴趣。对他们来说,什么是最重要的?我怎样才能帮助他们?通过聆听,我可以为他们定制旅行。我将重点介绍潜在客户将利用的社区部分。提出问题以了解我的社区如何解决他们的问题是很重要的(他们是否孤独、缺乏营养、害怕跌倒后躺在地上不被发现、家庭维护太多或渴望社交?)。一旦他们开始想象自己在社区中的生活,他们就会存款。这两种方法之间的一个词的区别是什么?听!两种类型的老年生活销售。。。
认识老年生活中的购买问题

认识老年生活中的购买问题

一些老年生活销售人员太专注于获得定金,以至于他们错过了来自老年生活潜在客户的重要买家信号。一个简单的建议是,不要用简单的“是”或“不是”来回答老人或成年孩子提出的简单问题。相反,回答一个明确的问题,发现更多关于他或她的心态。以下摘录自我的《老年住房营销——如何提高入住率并保持满员》一书。新利体育怎么样例如,如果他们问:“这套公寓可以租吗?”你问:“你搬进来的时间范围是什么?”给出的答案很能说明问题。他们可能会说,“嗯,我得先卖掉我的房子。”这表明他们想买!你只需要告诉他们如何让它成为现实。 More Buying Questions Asking about availability of a certain apartment. What is the time frame required to move into this apartment? They want something repeated. Wanting to know about rates, price, or affordability. Asking about the quality or levels of health care that are offered is a great sign. Wanting to see the model apartment. Asking what the other residents are like. Comparing your senior living community with the competition. This means they are doing their homework and are interested. Start recognizing closing questions that they may ask you. The questions can come in the beginning, the middle, or the end of your senior living tour. When they ask you a question, never answer with a simple “yes “or “no.” It’s good to answer...
合格的老年生活销售候选人?

合格的老年生活销售候选人?

还有谁在为招到高素质的老年销售员而苦苦挣扎吗?我在加州Hemet的搜索已经持续了四个星期。大多数应聘者都不合格,简历也写得很糟糕。去哪里看?克雷格的名单可以有一个很高的成功率找到一些高级生活运营候选人,但我没有运气雇用高级生活销售人员通过这个资源。LinkedIn过去对我很好,但我在一个月内只收到了8份申请,花费了我395.00美元。这是一个非常令人失望和昂贵的死胡同。Career Builder已经产生了最可行的高级生活销售候选人。简历的质量?总的来说,上个月我看到了我一生中写得最糟糕的简历。 Typos and format mistakes galore, candidates should have a professional or savvy friend review his or her resume before applying for a job. Are nurses, EMT’s, mechanics and others in completely unrelated disciplines mistakenly seeking a senior living sales position? Or are they just completing three job searches for unemployment? Customer service experience is not sales and closing experience! Order takers need not apply! Sales and closing experience means having a sales track record with a closing ratio. It’s a person who has overcome objections and persists until they get the sale. No senior housing experience? The last two people I hired had no experience in senior living sales. They did have a passion for seniors and a background of sales and closing experience. One of them was working in the healthcare profession and the other called on healthcare professionals...
三大老年生活销售错误

三大老年生活销售错误

许多老年生活销售专业人员在销售持续护理和退休社区时犯了三个常见错误:认为只有年长者需要推动的老年人才会进入独立的退休环境。只关注现在想搬家的老年人。没有做足够的“发现”来适应老年人的生活方式。在2008年金融市场好转、房地产市场暴跌之后,年轻的老年人仍住在自己的房子里。现在,年轻的老年人又开始搬进退休社区。老年生活社区必须有吸引年轻老年人的设施和生活方式选择。你的吗? ?作为一个销售人员,你必须相信年轻的前辈也会搬进来!我曾听一位高级销售人员说:“他们才83岁,还没准备好。”只有20%的老年人会走进来说:“我现在准备好搬进去了。” The order taker marketers love this type of prospect. Well guess what? The majority of seniors need handholding and relationship building over a period of time. They need to come into your senior living community four to six times to visualize themselves living the lifestyle. Discovering the passions, pursuits and interests of a senior seems so obvious to the “A” player senior living sales professional. This allows the sales person to tailor the “Wow Tour” to each senior. It may mean having the senior meet other residents who share their common interests. It could involve meeting and touring each adult child, so they can support their parents moving into your community. Senior living sales takes more time and effort than it did six years ago. ...
我的经理会给你回电话的

我的经理会给你回电话的

当你把你的客服故事告诉一个代表后,你被告知经理会在第二天给你回电话。不是吗? ! ?最近,我以为威尔克度假村的经理会给我回电话,讨论我在分时度假上的失败。事实上,我等了两个小时,直到那个代表答应经理会打电话给我。告诉我经理打电话的日期和时间是我书中非常明确的承诺。在我的威尔克度假村惨败博客发布后,威尔克度假村给我发了推特。以下是他们在推特上的损害控制对话:‪@Market2Seniors -这不是我们想要提供的体验,我们道歉。你能把你的邮件发短信给我们吗?这样我们就能得到更多的信息了。‪@welkresorts -我用3种方式联系了他们,但都没有回复,经理应该在周日早上9点给我回电话。该博客是在上午11点发布的。 ‪@Market2Seniors – or you can email our Director of Consumer Affairs at Hutch.farrell@welkgroup.com if you’d prefer. Thanks for the feedback ‪@welkresorts – You can contact me at diane@marketing2seniors.net. ‪@Market2Seniors – Thank you. I’ll have Hutch contact you. This was my last contact with the Welk Resort. I NEVER had a manager email me, tweet me or call me again. Why not? Why would a company have a Director of Consumer Affairs? Obviously they must have ongoing customer service issues. Why did “Hutch” never contact me? Maybe he never got the tweet? Maybe they thought I would forget that the sales people promised me a Catalina Island...
你是“A”、“B”还是“C”选手?

你是“A”、“B”还是“C”选手?

“A”、“B”或“C”在老年生活销售或任何销售职业中有什么区别?“A”玩家80%的工作都是积极的,良好的自我形象找到或创造解决方案来应对挑战拥抱战略销售公司中的顶级销售人员“B”玩家比“C”玩家做得多,远低于“A”玩家同样积极和消极,自我形象一般或良好,需要帮助解决挑战,容忍制定销售战略,持续低至平均销售额“C”玩家完成20%的工作,但是,表现得像他们一样,更多的抱怨和抱怨自我形象差通常是挑战的一部分,怨恨制定战略的销售人员说,他们在这里没有销售不是他们的错,这是个好消息!如果您有幸成为销售团队中的一员或拥有一些“A”球员,恭喜您。资源和辅导支持可以帮助一些“B”级球员成为“A”级球员。其他人可能仍然是优秀的B级球员。“C”级球员需要接受评估,以确定他们是否有任何提高的希望。如果他们不愿意,就让他们走,因为他们真的不想为你或其他任何人工作。您是否愿意分享您或您的资深销售团队成员是“A”、“B”还是“C”玩家?还有哪些因素促成了你的决定?照片来源:©Jim Barber–Fotolia.com请在下面分享您的策略、成功、失败或评论,以加入对话,并与其他老年生活专业人士交流目前在全国范围内有效提高入住率的方法。。。。
12个不销售和分时度假的惨败

12个不销售和分时度假的惨败

我还以为我和我丈夫去劳伦斯·威尔克度假村参加分时度假宣传会很有趣呢。我小的时候,我阿姨每周都照看劳伦斯·威尔克。它应该是一个极好的地方,我的两个持续护理退休社区的老年人定期去那里观看演出。我们承诺的参加90演讲的礼物是去卡特琳娜岛的双人旅行。好吧,这里是发生的12个销售不不:承诺约会将是90分钟,然后几乎双倍的时间。让我们早点到,然后让我们等。以一种不真实或不自然的方式逼迫别人提供个人信息。(这太不舒服了!)不听!用固定的音调做演讲。 Sharing long boring stories and wasting our time. Giving a promise that the company cannot fulfill. After not listening, asking a closing question, when there was nothing to close on. (This is so wrong!) Failing to give us the promised gift. Lying. Trapping us in several closing sequences, because a golf cart was required to return us to our far off parking spot. Making me feel like a number. The appointment was almost three hours instead of the promised 90 minutes. They persisted in a quest for our personal information (very awkward) without sharing the facts of their offering in a timely fashion. They absolutely never listened and it was all a canned speech. The worst is having someone try to close you, when there is zero interest. You...
为老年生活中的初次旅行制定战略

为老年生活中的初次旅行制定战略

每一位老年生活领导者都应该有一个短期和长期战略。一个最初的拜访目标是让一位老年人来你的建筑参观或参加活动。你也应该为每位未预约的准住户制定短期和长期目标。以下是10个步入式旅游目标,第一个是要达到的最高水平:最高水平是让老年人搬进你的老年生活社区。干得好!你帮助他们找到了满足他们需求的解决方案。安排一个入住日期——这意味着他们的房子已经售出,他们现在就准备入住。在公寓上存款——恭喜这是一笔大买卖!回来选择一套公寓——不要做任何假设,否则他们会不选择公寓就离开。回来讨论财务要求–让管理员参与其中会有所帮助。对于一个拥有一百万美元的人来说,想知道他们是否能负担得起你的社区总是很幽默的。回来讨论健康问题——这可能是也可能不是官方的健康评估。我有一些患有关节炎的老年人想知道他们是否符合资格。回来与当地居民共进晚餐——这通常是由您和销售人员鼓励的。让你的居民的魔法作用于你的前景。参加活动–让他们想象你所在社区的生活方式。第二次旅行——邀请他们回去吃饭,看看完美的公寓,或会见一些居民/员工。想问更多的问题——这太棒了,这意味着他们很感兴趣。帮助他们找到解决方案。。。
你会给昨天参观过的所有潜在客户打电话吗?

你会给昨天参观过的所有潜在客户打电话吗?

潜在客户可能会说:“我想考虑一下。”“我还有一到两年的时间。”“我还没有准备好。”“我对一个咄咄逼人的销售人员不感兴趣。”第二天你还会立即给他们回电话吗?如果没有,为什么不??那位老年人走进你的门是有原因的。他们需要你的服务或正在考虑你的服务。如果他们走进你的老年生活社区,他们应该自动被归类为温暖。他们可能会在晚餐时吃麦片粥,或者睡在躺椅上,因为其他选择太费力了。这是一个可行的潜在客户,值得你花时间和关注,即使他们说:“我还没有准备好。”我发现一些老年销售人员只会给现在可以入住的老年人一天的时间,这令人震惊。最终,他们忽视了潜在的销售。根据我的经验,只有25%的老年人说:“我现在准备好了。”“我的房子上市了。”“我的孩子说我必须马上搬家。”“我的医生建议我马上搬家。”这意味着其他75%的潜在老年人太害怕表达他们的需求。他们一开始会说一句简短的话,以保护自己不被你出卖。他们在家里已经住了四五十年了。他们不想搬家。他们才刚刚开始明白,搬家对他们的健康和幸福是有益的。教育这位恐惧的老人,展示你的退休社区、辅助生活或持续护理。。。
你们销售人员的态度如何?

你们销售人员的态度如何?

你知道你们销售人员在想什么吗?你最关心的是为老年人找到一个解决方案还是走进你的退休社区?还是在他们配偶或孩子的最新短信上?统计数据表明,贵公司有很大一部分员工没有全身心投入到工作中。Ugg ! !每天早上喝咖啡的时候会分享个人问题吗?为什么?这对你的老年生活社区的居住有帮助吗?不!这只会让一天的开始变得消极。 Senior living sales people receive continual rejection on the phone and closing sales. It is key for them to have a great attitude and be fully engaged with each prospective resident. Negative office politics can suck a sales person’s energy and enthusiasm. Do you need help turning your retirement community’s attitude around? Chapter one of Senior Housing Marketing – How To Increase Your Occupancy and Stay Full is chock-full of tips for sales people to improve their attitude and keep their energy up. Your tips could help others improve on a national basis, so please share by commenting on this blog. If this weekly blog can help your sales and occupancy – why not invite your team to sign up today so no one misses a single tip to improve the occupancy? Diane Twohy Masson writes this weekly blog to support and engage with other senior housing professionals. Her first book is Senior Housing Marketing – How To Increase Your Occupancy and Stay Full. Many sales teams and organizations have used the 12 keys contained in this book...
丢弃伟大的领导?

丢弃伟大的领导?

全国有成千上万的老年销售人员。每次巡演结束后,他们可以选择是继续寻找一个可行的引导者,还是干脆忽略它。你的一线销售人员做出了正确的决定吗?你会和他们一起审查新的调查线索吗?如果不是,为什么不是?你的老年生活组织需要花费数千美元来招揽新的电话咨询和上门参观。就在上周,我认识两名销售人员,他们每个人都错过了一条线索,因为他们的入住速度不够快。幸运的是,我及时抓住了他们,这样后续电话就可以打了。一对潜在的居民夫妇有一个复杂的情况,妻子想要和一个有资格获得熟练护理的丈夫独立生活。他们想让他们自己的看护者来,而那个男人无法养活自己。 The sales person felt it was too complicated to pursue. I shared a story of a couple that came to my Continuing Care Retirement Community several years ago. The man was dying and the couple wanted to move to independent living together. My executive director said no, it was too hard on the other residents and he was not independent. In spite of this decision, I loved on this couple. Five months later, the husband died. I sent sympathy card. The wife appreciated me reaching out with caring kindness. Within weeks, she moved into my retirement community. So when the senior living sales person called back this complicated prospective resident couple, he learned that the husband was in the hospital. He loved on the wife as I had...
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